If you are doing digital marketing for a long time or you have just started, you might be already familiar with what is Google Search Console.
And if not, I will make sure that after reading this article you will get to know what is Google Search Console/Google Webmaster Tools and how you can use the same.
What is Google Search Console
Google Search Console formerly known as Google Webmaster Tools is a free tool to optimize on-page & Technical aspects of your website.
Basically, Google Search Console helps you to know how Google bots view your site, how they responding to your site, is your website indexed properly or not? and if not then how you can troubleshoot that particular problem.
Whenever you start doing SEO of Your website, setting up Google Search Console is the first step of that. and trust me it’s a crucial step.
This ultimate guide to Google Search Console starts Here:
How To Setup Google Search Console?
For setting up Google Search Console, you have to add your website domain and you have to verify your site. here, verification proves that you are the actual owner of that particular website.
For adding your website to Google Search Console first you have to log in to Google Search Console account and then you will see two options “Domain” and “Url Prefix”.
we will select “Domain” here. because it will give you more command over your website indexing. (This is a New feature of Google Search Console)
so just paste your domain name here and click continue.
ta-da! your website/domain is now added to your Search Console account!
Now, you will be asked to verify your ownership of the domain. and Because you have selected “Domain” option,
it means you are adding you root level domain as a Google Search console Property.
You have to verify this property on the domain level. and for that, you have to Copy this TXT Record text from the above screen and you have to add new TXT Record into DNS Records of your Domain.
DNS Records can be edited from your domain dashboard. you can take help of your web developer for this.
If you have any questions, just comment below and I will answer you.
okay, I have set it up, now What?
There are more webmaster tools available on the internet. actually, every Search Engine has its own webmaster tool.
Publishing New Article? and you want your article to get index quickly by Search Engines.
But you will say it is up to Serch Engines, I have to wait for Search Engine bot to index my site, Right?
What if I say you index your article quickly and you don’t have to wait too long for it
The Answer is Update Services or Ping Services (Both Are Same thing)
What is Update Services (Ping Services)?
Ping Services is an XML-RPC based push mechanism, that informs search Engines that your blog has been updated with a new post so that search engines can crawl your post and index it into their database.
update service or ping services tells Serch Engines whenever you write a new post or update your old post that means it works automatically.
Plus, it will make a positive effect on your site ranking.
Let’s learn what is SSL Certificate:
What is SSL
Secure Socket Layer Known As SSL is a digital certificate that authenticates the identity of your website and encrypts information that your visitor or let’s say your customer sending to you when they interact (Reading, Surfing or purchasing anything from your website) with your website
How You can get Life time free SSL Certificate
So, There are so many ticks, plugins, and other methods to get free SSL Certificate but of this are not so effective and most importantly not safe at all.
so here is one safe and easy method to get SSL Certificate: all you have to do is to create an account on Cloudflare and then you have to follow some easy steps,
Want to start a blog ? , but don’t know where to start ???
Congratulations, you are in the right place and at the right time. Here I will share some very useful and simple tips on how you can start your own blog website.
These tips are logical yet so simple to apply. so if you are a newbie then don’t worry. I will clear your concept about blogging.
First, understand what is a blog
a “Blog” or “Weblog” is a regularly updated website or web page. it’s like a diary or journal. it contains articles about one or more subjects.
A blog is one of the oldest yet powerful Digital Marketing practice. you can connect with so many like-minded people with your blog. or Earn money and get famous. it is not necessary that you write a blog for marketing only. some people writing blogs for fun only and on the other hand big brands like cocacola writing a blog to be in touch with their community.
Only you can decide your propose that you want to make money from blogging ? or you just doing it for fun.
There are so many articles on the internet on how you can start your own blog, and it is confusing for a newbie, this is my try to make things easier for you.
so sit back and note down these easy steps.
Step: 1 Select Your Niche
Selecting a Niche is the most important part of starting a blog. you will write about dogs ??? or you want to write about food or travel ?? simply you can choose your niche as per your interest or things you know about. you can do market research and find out new trends and write about them.
Step: 2 Select Your platform
There are so many free and paid platforms are available from where you can start writing a blog. you can choose any of them as per your need and of course your budget.
Most Important: You have to Check if in future You will able to move your blog from your existing platform to different platform or not??
Here I will compare some Free and paid blogging platforms for you.
1. Google Blogger (Blogspot) – One of the oldest and easiest platforms, by Google.
It is free
it is secure
you can add your own domain
Limited customization options
lake of new features
2. WordPress.com – WordPress is the most COMMONLY used blogging site nowadays.
It is free
so many free themes available
Limited customization options
you have to pay for adding your own domain
and there are many other sites like Wix, Tumblr, and Weebly, that allows you to host your blog free on their servers, but here is a Trap, you have to pay for more customization and advanced tools
5. WordPress.Org – wordress.org is the best and most used CMS (content MANAGEMENT SYSTEM) available these days.
It is free
easy to learn, easy to use
requires no coding knowledge
packed with plenty of tools
updating or often
so many free themes available
not very safe
Step: 3 a Catchy Domain Name
Domain Names are an important part of your Brand. always choose a decent and catchy domain name, it should be memorable and easy to pronounce. I will write a whole article about this soon. till then remember this :
It should be between 7 to 12 characters
avoid numbers and hyphens (In most cases)
choose right domain extension (.com, .in, .org)
Here is a step by step video on how can you register a domain name
Step: 4 Select Your Hosting Provider
Now, if you want to use wordpress.org or any other CMS or you want to develop your own blog site over .php, you have to host your blog on your own hosting. for that, you have to buy a hosting plan. now choosing the right hosting plan is very important, because it will affect you SEO also it will define your whole user experience
Some tips for choosing a hosting plan :
Know what kind of hosting plan you want
Check the amount of bandwidth you are getting with this plan
Avoid new companies with cheap hosting packages – ALWAYS
Here is a step by step video on how can you buy hosting plan
Step: 5 Install WordPress
After purchasing hosting the first thing we do is WordPress installation on our hosting. majorly all hosting providers giving you one-click WordPress installation these days. so it will be easy to do this task you just have to press the next button again and again and it will be done.
As you can see in image below, you just have to click on “install WordPress”
If you don’t want to do this way, you can install it from Cpanel.
Step: 6 Find Relevant Theme
A theme is responsible for your overall look and user experience of your blog. choosing the right theme is a task. always choose a theme that is relevant to your category, there are so many ready to use themes available on the internet- both free and paid. you can buy good themes from a website called Themeforest. and there are many more.
Remember: Never use pirated themes, these themes contain corrupted CSS files and can harm your user experience as well as SEO of your Blog
BLOGGING is one of the most useful marketing practice, maybe it is difficult to choose the right platform, but with the right information and some RESEARCH you can make it happen!
I am signing off with this, I want to know what you think about blogging and if you have any question, let me know in the comment section.